The Influence of Environmental Impact Assessment (AMDAL) Implementation on the Marketing Strategy for 'Labini' Water Products in Sampang Regency (A Hifz al-Bi’ah Perspective)
DOI:
https://doi.org/10.61166/ushulalhukm.v2i1.17Keywords:
AMDAL, Marketing Strategy, Labini Water, Sampang RegencyAbstract
This study aims to evaluate the impact of the implementation of Environmental Impact Analysis (AMDAL) on the marketing approach of Labini Water products in Sampang Regency. AMDAL plays a crucial role in ensuring that business activities, including the production and distribution processes of drinking water products, comply with existing environmental regulations. This study adopts a descriptive method with a combination of qualitative and quantitative approaches to reveal the influence of AMDAL on various marketing elements, such as brands, consumer trust levels, and competitive advantages in the market. The research findings indicate that compliance with AMDAL has a positive effect on the company's reputation and strengthens consumer trust, but also requires a more creative adaptation of marketing strategies in dealing with regulatory challenges and increased operational costs. These results are expected to be a reference for industry players in formulating environmentally friendly and sustainable marketing strategies.
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